Android users can now “endless play” without interruption via Boost’s in-app transactions on Google Play

KUALA LUMPUR, November 1, 2022 – Boost, one of Axiata’s leading regional full-spectrum fintech arms, has launched its integration with the world’s largest mobile gaming platform, Google Play. Starting today, all Android users across Malaysia can truly be unstoppable and enjoy uninterrupted gaming and streaming experiences across all Google Play Store apps, powered by the cross-border payment platform of Boost.

This new transparent and secure in-app transactionmade possible through Boost, will pave the way for users to instantly buy credits both on the Google Play Store and in the respective gaming and streaming apps, even if users run out of credits in-game and in-game. road.

Boost Group CEO Sheyantha Abeykoon said, “We are continually improving our offerings and removing barriers for our users, merchants and partners to fuel winning ambition and achieve unstoppable growth. As entertainment and gaming credit purchases were among the top consumer trends on the Boost app, this is a huge opportunity for our partners to propel their growth with our innovative full-spectrum fintech solutions to meet demand. growing consumer base for more convenient and seamless experiences.

Sheyantha added that“We’re thrilled to partner with the world’s largest mobile gaming platform to launch the ‘endless play‘ in-app payment functionality for Android users to enjoy unstoppable gaming and streaming experiences. As Google Play’s direct billing partner, Boost will enable users to transact seamlessly and securely on the Google Play Store, without having to pause or quit games or content.

As part of the launch, Boost runs a ‘endless play‘ from November 1, 2022 to January 31, 2023. During this period, users who pay with Boost on Google Play Store and all Google Play Store apps can enjoy savings of up to RM10*. The first RM5 will be given as Google Play cashback when you make your first payment on Google Play Store and the second RM5 as Boost Partner Wallet credit on another payment the following month*.

To enable Boost’s seamless in-app transactions, users will simply need to link their Boost account to Google Play and then add Boost as their preferred payment method. Users can do this through the Boost app via this link ( or directly in the users’ respective Google Play profile under “Payments and subscriptions”.

*Terms and conditions of application

*Android and Google Play are trademarks of Google LLC

About Boost

Boost is Axiata’s full-spectrum regional fintech arm that financially empowers millions of customers, users and merchants, across 7 countries in Southeast Asia. With its ever-expanding fintech ecosystem spanning its consumer app, merchant solutions, AI-based lending business, and cross-border payment platform, Boost is continuously paving the way for unstoppable growth and greater inclusion. finance through the power of technology and artificial intelligence. Be unstoppable with Boost, your simplified access to digital financial services, all on a powerful fintech platform.

Users can download Boost from the Google Play Store, App store Where HUAWEI AppGallery. For more information, visit the website at follow Boost on Facebook ( and Instagram (

This content is provided by Boost

Interested in having your ads on Malaysiakini? Contact the announcements team at [email protected] or whatsapp on +60 17-323 0707 for urgent matters.