Get your inbox ready, Gmail’s terrible political spam experiment starts now

No need to look far to find Something in news that’s worth being incredibly frustrated about, and earlier this summer we caught wind of a particularly egregious project that Google was planning. While millions of us rely on Gmail’s excellent spam filters to keep our inboxes free from distractions, Google decided it wasn’t exactly comfortable with the ability of Gmail’s filters to block political spam en masse, and shared a system that would whitelist policies. bulk senders, making sure their messages get through. After gaining FEC approval, this system should finally begin testing this week.


Google’s pilot will begin with messages from “a small number of campaigns,” Axios reports. The company is trying to reaffirm its promise that unsubscribing is still entirely possible, but you’ll have to wait for the spamming to start and look for a “larger unsubscribe button” to express your displeasure – a banner should clearly identify the first of those – this spam messages you receive.

The company says it intends to “test whether these changes improve the user experience,” but somehow we feel like we could answer that question right away and save a lot of money and expense. time.

Ultimately, we’ll probably slam that “unsubscribe” button the moment it pops up, but that doesn’t make it any less of a frustrating development. It’s clear that Google is trying to find neutral middle ground here, but when one of those sides is labeled “bulk email senders,” maybe taking sides isn’t a bad thing. , after all ?