With Samsung Electronics likely to adjust its 2023 smartphone sales target downward, Oppo, Vivo and other China-based brand suppliers are also expected to see disappointing Android smartphone shipments next year, sources say. IC design companies based in Taiwan.
Samsung has already cut orders for its Galaxy A-series smartphones, due to disappointing sales so far in 2022, raising concerns about whether poor sales of its best-selling series will prompt the vendor to cut its overall goal of shipping next year, sources told me.
Chinese smartphone vendors including Oppo and Vivo have also seen lackluster demand and remain cautious about orders for their new models slated for launch next year, the sources said.
Many research institutes were pessimistic about the global handset market in 2023, citing negative macroeconomic factors. Unit sales next year could be roughly equivalent to 2022 levels – in what is considered a best-case scenario, the sources say.
Additionally, market penetration of 5G smartphones has been disappointing this year, and may continue to be so in 2023, the sources said.
MediaTek previously estimated the global market penetration rate for 5G handsets to be just 55% in 2023, up from nearly 50% in 2022. India may be the only market to see relatively higher sales growth next year, While sales prospects remain unclear in China, the US and Europe mobile SoC specialist has been cited in previous reports.