ANDROID users are encouraged to download a new privacy-focused app that can help protect their data.
On Wednesday, popular search engine DuckDuckGo began allowing Android users to download its new app tracking protection software.
The privacy-focused app, found in DuckDuckGo for Android, works to block third-party trackers on software found on devices.
How it works?
Once users have enabled the feature, the app will send them daily reports informing them of the number of blocked tracking attempts.
However, after these first seven days, Android users will receive these reports every two weeks.
Also, the app does not send your data back to DuckDuckGo or any other server.
“DuckDuckGo identifies trackers by testing popular Android apps, observing what type of information is sent to which companies that are different from the owner of each app,” a DuckDuckGo spokesperson told CNET in an email.
Experts compare DuckDuckGo’s new tool to Apple’s App Tracking Transparency tool.
However, there are notable differences between the two – for starters, Apple’s feature comes pre-installed in newer iPhone models.
A second difference, CNET experts explained, is that Apple’s feature “relies on developers to stop tracking once a device disables app tracking transparency, but DuckDuckGo’s feature works directly. on your phone to monitor network traffic and block trackers”.
How to activate the tool
First, you need to make sure that you have downloaded the latest version of DuckDuckGo for Android.
Once done, simply open the app > tap on Settings > go to More DuckDuckGo > tap on App Tracking Protection beta.
Then just follow the prompts until you’re done.
Why is this important?
Apps like social media tend to collect personal and location data in order to know who you are.
Businesses appreciate the ability to send you targeted advertisements to make more money.
“We seek to understand who a person is, based on where they’ve been and where they’re going, in order to influence what they’re going to do next,” said Elina Greenstein, an executive at localization firm GroundTruth. the New York Times in 2018.
If you care about keeping your activity, data, and location private, then preventing apps from tracking you is your best bet.