TikTok is testing in-app purchases in the US ahead of the holiday season

What do you want to know

  • TikTok is preparing to launch its e-commerce platform in the United States.
  • Dubbed TikTok Shop, it is currently being tested domestically after launching in the UK and several Asian regions.
  • Businesses will be able to sell their products directly through the app.

Short-form video hosting service TikTok is preparing to take on Amazon and other retail entities as it prepares to launch its e-commerce feature in the United States.