What do you want to know
- TikTok is preparing to launch its e-commerce platform in the United States.
- Dubbed TikTok Shop, it is currently being tested domestically after launching in the UK and several Asian regions.
- Businesses will be able to sell their products directly through the app.
Short-form video hosting service TikTok is preparing to take on Amazon and other retail entities as it prepares to launch its e-commerce feature in the United States.
According to Semafor (via The Verge), TikTok quietly ventured into the US e-commerce space last week with its TikTok Shop feature. It resides within the app and allows users to purchase in-app products from participating businesses.
While the social media platform has reportedly started testing in the US, it was previously limited to several Asian regions and the UK.
“We have seen the positive impact of TikTok Shop, and we are excited to continue to experiment with this new business opportunity to support businesses of all sizes,” a TikTok spokesperson told Semafor.
Citing people familiar with the matter, Semafor’s report says that ByteDance, TikTok’s parent company, has already been in talks with companies in the United States to participate in the new TikTok Shop initiative. International businesses are apparently not yet included, although they will eventually gain access to TikTok Shop.
Tiktok is one of the popular social media apps that you can find on Android devices and iOS platforms. Android Central’s Shruti Shekar explained how she and many other users rely on the app to discover new trends, new places and even new products, making it an ideal solution for integrating e-commerce functionality into The mixture. The timing for TikTok Shop also comes just before the holiday season, allowing it to take on Amazon and other e-commerce companies as they try to entice consumers into their Black Friday deals.
An e-commerce setup on a social media app is nothing new. We have seen some of best social media apps integrate this functionality; The Facebook market is an example. Similarly, WhatsApp and Instagram also have their marketplaces.